"You can rewrite someone's destiny" is a claim that represents Amnesty International's campaing Write for Rights. The idea is simple: by writing a letter, you can help change life of someone whose rights have been unjustly violated. Millions of letters from all over the world are sent to the governments of countries where people are imprisoned for speaking up for their basic human rights, like freedom of speech. It's a way for ordinary people to make a real difference and help those who have been treated unfairly.

The goal of this animation was to inspire a wider audience to get involved in the worldwide letter-writing campaign. We achieved this by telling the story of a prisoner who regains freedom thanks to letters of support from people all over the world. The animation concludes with a heartfelt call to action, urging viewers to join in by writing a letter to the prisoner.