Learning English can be fun. This is the message of a new animated promo video for EnglishMe, an innovative English learning app for Czechs developed by the creators of the Help for English platform.

The goal of the video is to introduce the app to a wider audience, demonstrate its key features, and highlight what makes it unique. Many learners may not be aware that such a comprehensive tool exists, so this video serves as a dynamic way to showcase its benefits. Rather than just presenting static images, I wanted to create an engaging visual story that effectively communicates how the app works and why it stands out from other language learning solutions.

To bring this idea to life, I first prepared app interface files in Adobe Photoshop and Illustrator, structuring them into separate layers to allow for smooth animation. Once ready, I imported these assets into After Effects, where I animated key elements to visually demonstrate the app’s functionality. The animations highlight interactive exercises, personalized learning paths, and vocabulary-building tools, making it clear how users can improve their English efficiently.

By bringing these features to life through motion, the video makes it easier for potential users to grasp the app’s value at a glance. This promotional piece not only increases awareness of EnglishMe but also helps potential learners see why it’s a smart and effective choice for mastering English.